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BSM50GD120DN2   BSM75GD120DN2 现货

BSM50GD120DN2   BSM75GD120DN2 现货

Nanjing aisidun company (hereinafter referred to as "Estun") general manager Wu Bo recently described the company's current situation: "the development of domestic servo policy environment is good, break the monopoly of imported brands the opportunity came, but its marketing system, brand appeal is still facing challenges."
Estun is an automatic control of long-term market occupy the leading position in the forging machine of local companies, has been carried out for more than eight years of investment, from the beginning of the 500 thousand yuan to 5 million yuan to tens of millions of dollars of investment in recent years. Estun is becoming one of the few dare to challenge the international brands, and forcing foreign brands to make one of the adjustment of enterprises in the servo marketing, pricing strategy.
One is looking for mechanical field investigation, investment projects of private equity fund investment director, said: "the local servo enterprise at present has formed a certain scale and competitiveness, not more than 20."
To challenge foreign brands
Domestic servo market has long been firmly occupied by Japan and European and American enterprises. In recent years, with the growth of the Delta, East Taiwan and other regions of the brand and the development of domestic servo, the domestic servo market began to slightly loose, but the industry is still the right to speak of foreign brands. Especially in the high-end general-purpose servo system is the world of foreign brands. Matsushita, MITSUBISHI, SANYO, Fuji, SIEMENS, ABB, Yaskawa, Schneider Lentz, such a series of transnational giants have long dominated the market in Chinese.
Today, multinational companies have strongly felt the huge capacity of China's nascent market. In textile machinery as the representative of the traditional manufacturing industry upgrade motion control is imperative, currently there are about 5 million ~600 million units of industrial sewing machine, but only about 10% of the servo control system; servo emerging demand for high-end manufacturing to packaging and printing machinery on behalf of more sustainable and vigorous. In addition, according to the national CNC system and equipment development plan, by 2010 China's total output value of the servo industry will reach 50 billion yuan.
In such a situation, in recent years a number of Estun servo funds and investment companies concerned -- August 1st, Estun insiders to China industry news reporter revealed that since the beginning of 2006, is from Singapore, Europe and the domestic investment company to visit. At present, all of the company's investment is still using its own funds, and the company management team has always insisted that the industry boom is in a rising channel, so the introduction of strategic investors or seek hope still remain cautious on the timing of listing. Investment in the overall environment may tend to winter, but the mechanical and electronic industry exports, upgrading of capacity upgrading products or to form a certain climate." The above said.
The source also said that a lot of private equity funds from the country that Aiston, most of the recommendations from the downstream manufacturers. Our reputation in the industry should be very good." With cost advantage, to maintain rapid development of Estun servo from 2006, 2007 sales growth of about 70%, far more than the industry average.
By 2006, Estun international Rhine TUV professional testing organization CE certification, as a mark of safety certification, CE certification of manufacturers as open and enter the European market. "To get the certificate, which means the price to win the Estun can go to Europe 'flame'." An industry analysis.
Beginning in 2007, began the development of high-end Estun servo products with higher added value and the technical requirements are higher. At present, the AC servo Estun range of products even more than Japan Matsushita and SANYO. In the product structure of Estun servo, there are 60% high-end center. Wu Bo said that the future of the company's business is a major focus of overseas markets.
Way out in the high-end
The industry believes that the huge domestic servo market for the growth of local enterprises to provide a good cut into the gap. The support of national policy on the development of the equipment manufacturing industry but also to the local enterprises bigger and stronger opportunities, in addition to the China marketing environment with the domestic business prospect of servo foot growth.
However, there are still many problems such as small scale, low industry concentration, lack of scientific research and innovation ability. Because the AC servo system is the basic component of automatic control, the application is very wide, but it is very high on the accuracy, performance, function and stability of the motion control." Wu Bo said that this is the main reason for foreign brands to quickly occupy the market share.
In addition, many multinational servo brand is still part of the designated use of enterprises. Although there are factors supporting the use of enterprises, the lack of domestic servo brand image is also an important reason.
Even if determined to do the best domestic servo "and gradually become the domestic servo vane Estun, its general manager Wu Bo still worried:" we have to break through the bottleneck, still the core technology in the field of high-end servo." Because of this, in the R & D cost regardless of Estun, its development and testing equipment are the top international instruments costing millions of dollars to buy.
An industry that, in China now do servo is very hard, though, but the value is more and more, to seek cooperation and the intensive and meticulous farming, the listing premium will be more enlarged. At present, a number of domestic companies with the same type has been seeking to prepare for listing.

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